Coop Italy
It’s a system of cooperatives that manages a net of supermarkets, convenience stores and hypermarkets in almost every Italian region (especially in the centre-north).
It’s created in 1967 as a national consortium for every Italian consumers’ cooperative in order to facilitate a better contractual capacity towards the suppliers.
Ivano Barberini: ”The adoption of the COOP logo was a part of a lucid strategic planning, pursued with ductility and tenacity. The COOP logo had a double meaning: it communicated the modernisation of the sales network and its national dimension beyond the limits of the single cooperative. It’s been over twenty years that the cooperative logo is well known by 90% of the Italian population ”.
Coop's 2019-20 commercial:
Shopping at Coop changes the world
Watch it here
For more information:
• Ivano Barberini, Competere per cosa. Il nuovo ciclo di Coop consumatori, Liocorno, Roma, 1995
•Antonio Casali, I consorzi nella cooperazione di consumo italiana. Dall'ufficio centrale di provvedimento di Vercelli, al Coop Italia 1887/1993, Consorzio cooperative di consumo, Firenze, 1993.
•Vera Zamagni, Patrizia Battilani, Antonio Casali, La cooperazione di consumo in Italia. Centocinquant'anni della Coop consumatori: dal primo spaccio a leader della moderna distribuzione, Il Mulino, Bologna, 2004.
For more information:
• Antonio Casali, Antonio Casali, Per una storia di Coop Italia: Mario Cesari (1926-1968), Il Mulino, Bologna, 2000
• Enea Mazzoli e Vincenzo Tassinari, Coop Italia. 1947-1997 Un profilo storico, Liocorno Editori, Roma, 1997.
• Vincenzo Tassinari, Dario Guidi, Noi, le Coop rosse. Tra supermercati e riforme mancate, Rubbettino, 2015.
